Friedman repeatedly tries to prove that India needs America, just as much as America needs India, creating an even, level economic relationship. It is easy to understand why America needs India: lower costs of labour, but it is hard to imagine why India would need America… well except for Britney Spears and pop culture. Friedman tries to prove his point by comprehensive use of logos.
This explains why, although the united states has lost some service jobs to India in the recent years, total exports from American-based companies — merchandise and service — to India have grown from 2. A call centre is a major, major way of outsourcing. These jobs are low-prestige in America but in India they are seen as one of the more respected position.
Transcript of an IMF Book Forum--The World Is Flat: A Brief History of the Twenty-First Century
If an average Joe wanted to work in a call centre in America, he would be disappointed because all the call marketing jobs are shifted to countries with lower labour costs. However, Joe could work at Pepsi Co.
So even though we will not have American workers practising the Indian accent for some time, the playing field is that much more even because companies need each other more than ever before. When the opposite of what is expected happens, it always tends to amuse the readers and forces the readers to think about the inference.
The World Is Flat 3.0
Friedman tries to persuade his readers that the world is horizontal by the use of irony. This just goes to show that technology does not differentiate but bring countries together making the world a big technological playing field regardless of the past.
Even though, the world is obviously not flat — Friedman comes on strong to make us believe otherwise, figuratively. Friedman believes that the world is flat because now, it is a lot more convenient for people to get ahead in the global competition using technology such as internet and fibre optics.
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Friedman persuades us through the use of rhetorical devices such as logos, irony and anecdotes. Friedman acknowledges that there are parts of the world which are not technologically advanced.
However, just as the western world was not advanced some hundred years ago, these places will also come forward and be a part of a massive shift in economies, politics and international relationships. Even though there will not be a world-wide singing of Kumbayah, the future looks very bright for the flat world.
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The World is Flat by Thomas L. Friedman Analysis. The author suggest that the trigger events for this phenomenon were the collapse of communism, the dot-com bubble resulting in overinvestment in fiber-optic telecommunications , and the subsequent outsourcing of engineers enlisted to fix the perceived Y2K problem. Yet we are only now beginning to feel and understand the full implications of these events. Friedman demystifies this brave new flat world, allowing readers to make sense of the often bewildering scene unfolding before their eyes, and helping them to understand what it all means to countries, companies, communities, and individuals.
Friedman Phase one lasted until , when the world was run by states.
The World Is Flat | Thomas L. Friedman | Macmillan
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