People are aware of the pros and cons of a product. Creates job opportunities for many people. Advertising is a mean of promoting goods. Since more people become aware, there is more revenue. Advertising on TV is a big relief from the daily tele soaps that have nothing but drama. Advertising plays an important role in passing information such as AIDS, contraception etc. Against Spending so much on advertising is not called for. Instead of this, money can be spent on other issue like poverty etc. It is simply to mislead the consumer.
Advantages and Disadvantages of Advertising
Most of the children products like games; chocolates are simply to lure children even though the product may not be healthy. By spending a lot of money, the brand producers are not even bothered whether or not their product is being sold or not. Most of the times, the advertisements are not even ethical. To promote their product, the advertisement can go against any other product of some other brand. Most of the times advertisements spend so much of money on flashy videos, images, animation etc without having the need to help consumers realize how economical can the product be.
Advertising, to summarize is acceptable. Although, it does not make sense to spend a lot of time and money by endorsing big celebrities, end of the day, what matters is the product not the ambassador.
So i think that should be stop or minimized as in India rich are becoming more richer and poor becoming more poorer. Want to know the price of your unique Paper? Get a Price. A limited time offer! Get custom essay sample written according to your requirements. Advertising Is a Wasteful Expenditure or an Investment. There is some element of truth in this criticism. However, it is due to extreme product differentiation resorted to by manufacturers through branding and higher prices are due to element of monopoly.
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Advertising is wasteful. It can never appeal accurately to the target market like salesmanship. Many people may not read, hear or view your advertisement. Press, radio, and TV advertisements have short life span and relatively costly persuade unit of space or time. Competitive advertisement is a waste as it enables only reshuffling of customers-one Company stealing customers from another. Measurement of effectiveness of all advertisement statistically is practically impossible.
But research in advertising and distribution can enable a company to reduce waste of expenditure in advertising appreciably. A few firms in an industry do utilise the weapon of advertising to prevent entry of small firms in the market and thus advertising enables creation of monopoly or oligopoly in the market. Only giant manufacturers can afford to spend lavishly on extensive and intensive advertising to retain and even enlarge their market share.
However, if government can effectively control and regulate monopolistic tendencies, we can have reasonable competition in the market. We have to crush monopolies in the world of business to protect consumers against evils of monopolies. Some advertising is fraudulent, misleading or deceptive. Advertising causes us to buy goods, we do not want, at prices we cannot pay, and on terms we cannot meet. It is true that hard-sell, high pressure advertising does coerce the innocent and ignorant buyers to purchase many unwanted and shoddy goods.
It is true that advertising often persuades people to buy things they should not buy, they do not need nor they can afford. Public attitude toward advertising as a persuader is constantly unfavourable. This has been proved through opinion polls in the U. A in s. Only self-regulation by business firms can ensure truthful advertising. The seller should ensure that his advertisements mean what they say and they say what they really mean. Consumer legislation can also prevent such abuses of advertising. Consumerism through self-help can also safeguard consumer interest against bogus advertising.
Marketing mix based on marketing concept consumer-oriented marketing approach can also reduce substantially these abuses of advertising. Marketing research and customer-centred marketing plans and policies can definitely provide judicious and best use of advertising, sales promotion and personal selling in our promotion mix. Enlightened and scrupulous top marketing management can recognise consumerism not as an obstacle but challenge and primarily through self-regulation streamline the entire marketing process based on the new marketing concept, then only marketing communication complex promotion mix can deliver rich dividends and ensure bright public image of business concerns.
The importance of advertising is realised on all hands. In fact, advertising has already become such an integral part of our life that we never feel the need of pausing to consider its value and importance. There is no doubt about the fact that in the absence of advertising, our lives would have been lived very differently. Such being the place of advertising in our life, it will be worthwhile to consider some of the important advantages of advertising here:.
Advantages to Manufacturers :. The chief object of the manufacturer in advertising his products is to promote the sale of his products. By repeating advertisements, the manufactures are not only able to retain existing markets but are also able to expand the markets both by attracting more people to their products as also by suggesting new uses for them.
Economic role of Advertising
Advertising acts as an aid to selling. Advertising has led to the smoothening cut of the seasonal fluctuations in demand for many products. The manufactures are generally trying to discover and advertise new possible uses to which a seasonal product may be put. The same may be said for refrigeration. A well-organised advertisement campaign creates a highly responsive market thereby facilitating quick turnover of the goods.
This, in turn, results in lower inventories in relation to sales being carried on by the manufactures. The retailers who deal in advertised goods are materially assisted by advertising in the performance of their functions. Advertising creates demand which every retailer gets an opportunity to share with others.
- Advertising is a waste of resources;
- Advertisement is not a waste of money but an effective method of sales promotion.
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The retailers have not to bother much about pushing up the sale of such products. So they evidence more interest in advertised products.
Advertising provides a spur to the sale and increases the turnover tremendously. This is advantageous in two ways — on one side, the selling costs including the cost of advertising get spread over a large volume of sales, thus lowering the average cost of selling; while on the other side, higher turnover necessitates higher volume of production, thus lowering the average cost of production per unit.
10 Disadvantages and Limitations of Advertising | ToughNickel
Advertising prepares the necessary ground for the efforts of the salesmen. When a salesman visits a prospect, he has just to canvass for a product with which the consumer may already have been familiarised through advertisements. By constantly associating the name of the manufacturer with certain standards of quality, advertising builds a fund of goodwill for him. Goodwill thus created is a valuable asset not merely because it enables him to get more and more of repeat orders for his existing products but also for the reason that the manufacturer can introduce new products in the market with confidence.
The Godrej concerns have been able to sell the whole range of products ranging from oils to soap and from locks to typewriters mostly on the strength of their goodwill. Advertising gives the employees that feeling of pride in their jobs and the products they produce or help to produce, which is basic to high morale. It can, thus, inspire executives and workers to improved performance. Moreover, an advertiser may have built up a vast fund of goodwill which will serve as assurance of security to the employers.
Advantages to Consumers :. Advertising makes purchasing easy for the consumers.
Importance of Advertising
Moreover, the resale prices prices at which the goods are to be sold by the retailers are generally fixed and advertised. Thus, advertising offers a definite and positive assurance to the consumer that he will not be overcharged for the advertised product. Goods are generally advertised under brand names.
go here When a person is moved by the advertisement to use the product, he proceeds on the hope that the articles of the particular brand will be better than the other brands of the same goods. If his experience confirms his expectation, a repeat order can be expected. The manufacturer is thus prompted to maintain and, if possible, improve the quality of his brand so that the confidence of the consumers can be maintained.
By advertising his goods, a manufacturer may seek to establish direct contacts with the consumers.
This will mean large profits for the manufacturer and cheaper products for the consumers. Advertising aims at educating the buyers about new products and their diverse uses. In this process, it introduces new ways of life to the people at large and prompts them to give up their old habits and inertia. Advertising thus paves the way to better standards of living.